Stop paying a compute tax on your own data
MinusOneDB delivers 1000x better query price-performance for SSPs. Eliminate the infrastructure bottleneck that's capping your yield and eroding your margins.
Maximizing yield in a
dynamic landscape
SSPs face intensifying pressures across identity, infrastructure costs, and partner complexity.
Query-tax cost explosion
Per-query billing means every QPS spike hits P&L. At $10/TB/query, a single exploratory run on a petabyte costs $10,000. Innovation is taxed by design.
Identity fragmentation
Cookie deprecation and device ID restrictions threaten core matching. Nightly batch resolution can't keep up with real-time audience accuracy needs.
Multi-system ETL sprawl
Kafka, ClickHouse, S3, Snowflake, Redis. Each hop adds seconds of lag and DevOps headcount. New targeting dimensions mean months of schema work.
Publisher transparency gap
Sellers want dashboards that update as auctions settle. Metered warehouses make second-by-second glass-box reporting financially impossible.
Cross-channel convergence
CTV, retail media, DOOH require unified identity, schema, and frequency management. Separate systems make holistic yield optimization impossible.
Yield leakage from static floors
Rule-of-thumb floors clear inventory too cheaply or leave impressions unsold. Dynamic pricing requires live signal processing the cluster can't handle.
A foundation layer,
not another point solution
Warehouse, lake, stream processor, feature store, and queue — collapsed into one rebuilt distributed-search datastore.
ModelForge &
IdentityForge
Purpose-built implementations adapted to your architecture that unlock capabilities impossible on traditional infrastructure.
Hyperscale AutoML & Continuous Scoring
- Score, compare, and evolve thousands of model variants nightly
- Test new signals across your entire feature store without pre-planning
- Update scores as new data arrives — no overnight batch windows
- Deploy new models in minutes, not weeks of infrastructure work
- Full version history, variant performance, and governance audit trails
Real-Time Identity Resolution at Scale
- Process billions of identity signals in real-time
- Cross-device linking in milliseconds across browsers, apps, devices
- Integrate UID 2.0, RampID, and alternative identifiers
- Privacy-safe probabilistic modeling for reach
- Consent enforcement and compliance across all operations
Benefits across your organization
Revenue
- Superior yield through algorithmic optimization
- Unique publisher value proposition
- Higher-value inventory packaging
- Data-driven demand partner insights
Product
- Faster feature delivery via simplified architecture
- Comprehensive analytics without sampling
- Enhanced publisher tools with real-time data
- Future-proof identity strategy
Engineering
- Reduced infrastructure complexity
- Predictable scalability with capacity pricing
- Lower operational overhead
- No specialized optimization needed
Publisher Relations
- Better retention via demonstrably higher yield
- Real-time reporting capabilities
- Compelling competitive differentiation
- Higher-value data collaboration